Work Experience
Senior UX/UI Designer
Allianz Ayudhya, Insurance Company
Nov 2023 - Present
I work as the sole UX/UI designer at Allianz, creating tools that help insurance agents manage their work like tracking insurance status, handling customers, and performing day-to-day tasks—while also designing back-office systems from scratch to make internal operations run smoothly.
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Led user research and usability testing to refine app experiences, ensuring intuitive and seamless user journeys
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Designed and presented key features for insurance agent iPad app and web-based back-office systems to support sales & benefit tracking
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Optimized core features of the insurance sales app, balancing user needs with business goals to enhance usability and efficiency
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Customized and extended the Allianz global design system as sole designer to ensure consistency and fit project needs
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Collaborated cross-functionally with stakeholders, business analysts, developers, and QA to align design with technical feasibility and business objectives
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Mentored UX/UI interns and team members, providing feedback and guidance to improve design quality and team growth
UX/UI Designer
Oho Chat, Startup-Chat Management Software & Martech Solution
Aug 2022 - Sep 2023 (1 Year 2 Months)
I started my first full-time role as a UX/UI designer and quickly grew through direct collaboration with the CEO, who awarded me a Grade A performance rating. This experience taught me to be a more careful, thoughtful, and detail-driven designer, while also giving me the opportunity to design the company website to expand its business solutions.
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Developed core app features for desktop and mobile version ex. Admin Role, Team, Onboarding, Auto-Assign, CSAT Dashboard
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Conducted research on app features and engaged with clients to align with users’ requirements
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Redesigned and restructured company’s website to prioritize user needs and highlight product solutions
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Created UX writing system ensuring consistent, clear, and user-centered messaging across interfaces
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Designed graphics for marketing team’s social media post
UX/UI Intern
Zaapi, Startup-E-commerce App
Apr 2022 - Jul 2022 (4 Months)
I kicked off my UX/UI career after completing the Google UX/UI course, starting as a Junior Designer in an international team. I focused on UX research, from app analysis and usability testing to presenting insights directly to the CEO.
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Conducted thorough competitor research and analyzed app features, aiding product team in informed decision making
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Identified user flow pain points, leading to targeted improvements and enhanced user experience
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Planned and executed usability tests, refining the user experience and gathering actionable insights
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Drafted precise research questions to guide usability testing and ensure comprehensive user feedback
Business Operations Coordinator
Chem Empire, Chemical Industry
2016 - 2022 (7 Years)
I had the opportunity to work in the chemical industry, which helped shape my business background across both front-end and back-end operations. In this role, I collaborated with multiple departments to coordinate and manage work efficiently.
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Led marketing strategy development, overseeing branding initiatives and container label design
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Contributed to administrative tasks, international procurement, and facilitated business development coordination
Account Executive
Thoth Media, Digital Agency and Social Monitoring Tools
2015 - 2016 (1 Year 1 Month)
As an Account Executive, I worked closely with clients to understand and meet their needs, managing relationships through regular follow-ups and clear communication. This role strengthened my ability to adapt to client expectations, handle unplanned challenges, and ensure a smooth, professional experience for every customer.
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Delivered social media analytics tools and analytical services to clients
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Handled vital client relationships and collaborated with developers to enhance and tailor company products to client specifications
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Implemented effective social media marketing strategies for clients to attain their KPIs
Marketing Intern
Green Magic, Nutrition Wholesaler
2013 (3 Months)
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Collaborated with the team to design brochures, websites, and product displays to enhance customer experience
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Gained hands-on experience in understanding the company's backend operations and systems
Academic Experience
Google UX Design
Coursera
(Sep 2021 - Jun 2022)
Driven by a deep passion for the UX design field, I successfully finished several UX/UI online courses. Now, I'm motivated to explore greater depths as I advance in my new career path.
Interior & Product Design
Chanapatana International Design Institute (Sep 2020 - Jun 2022)
I enrolled in the Interior and Product Design course with the intention of elevating my design skills and gaining a deeper understanding of design principles and thinking methodologies, areas that greatly ignite my passion.
BBA - International Business
Chulalongkorn University
(Sep 2011 - Jul 2014)
I have a strong understanding of business concepts, with a passion for marketing, consumer behavior, and creativity. I've also been actively involved in university initiatives like rural camps, working to enhance lives.
Tool Box & Skills
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UX/UI Design
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Usability Testing
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UX Research
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UX Writing
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UI Design/ Visual Design
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Branding/ Marketing
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Illustration/ Graphic Design
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Website Design
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Information Architecture
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Product Design
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Agile & Scrum Work Environment
UX/UI Related Certifications
Personal Details
Birthday 🎂
November 3, 1991
Hobby✏️
Doodle, Reading
Interests 🎨
Strengths🥊
Empathetic, insightful, and visionary—able to understand user needs, gather knowledge, and create forward-thinking solutions
MBTI 👧🏻
INFJ
Personality🩷
Funny, Kind, Patient